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Valuad

Features

Bidder Code valuad Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID check with bidder
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder

Note

The Valuad Header Bidding adapter requires setup and approval from Valuad. Please reach out to your account manager or hello@valuad.io for more information

Bid Params

Name Scope Description Example Type
placementId required Placement ID provided by VAluad '10000' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_valuad hb_bidder_valuad hb_adid_valuad
hb_size_valuad hb_source_valuad hb_format_valuad
hb_cache_host_valuad hb_cache_id_valuad hb_uuid_valuad
hb_cache_path_valuad hb_deal_valuad

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